Helping others find their “ah-ha” moment has been a critical part of what has made Jennifer so successful as a business leader and owner. Her passion for social media marketing has allowed her to help companies put successful strategies into practice for success. Now she takes that passion to training marketing professionals on how to successfully market their business through the National Institute for Social Media.
I took the opportunity to sit down with Jennifer and learn more about who she is.
If you could have lunch with anyone past or present, who would it be? Why?
My dad. He was my hero and was taken too soon. There are so many questions I would want to ask him that our lunch would likely become an all day affair.
What is your biggest accomplishment in your professional life? How has it shaped who you are today?
“I make it a point to jot down what I consider professional wins. Choosing one as the “biggest” accomplishment can be difficult, because of the different things based on the situation.
One of my biggest professional wins was the year that I was able to promote 15 team members to new roles within my department, the company, or externally, based on their professional goals. This is not something I completed on my own, the 15 team members were the drivers here, but watching them reach for their goals and work to achieve them was a huge win for me personally. “
A close second would be working with 30+ authors to publish the Stories from the Social Side anthology.
What is the best piece of professional advice you have ever received? Who gave you that advice?
When I was new in a leadership role my boss told me “your expectations for your team are too high. You can’t expect them to do what you do.” That struck me as strange. I am not unique. What I do can be done by others, if they have the right tools. Right then and there I committed to making sure that I lead by example and always gave my team the tools they needed to succeed.
What does Pay it Forward mean to you?
It means sharing my gifts, time, and talents with others. It isn’t with the goal of getting in return but simply sharing what I have to help someone else.
What did you want to be when you were growing up?
If I am honest, I wanted to sing and act. That idea left when I was fairly young but has continued to be a passion of mine and now I get to watch my kids perform in band and sports.
What would the name of the autobiography of your life be?
The Rollercoaster of Life
If you could be any fictional character, who would you choose? Why?
This is a tough one. Some days I think I am a fictional character.
If you could learn to do anything, what would it be? Why?
Fly. Both my grandfather and my father flew airplanes and it was always a dream of my dad’s that I continue that legacy. Now that he is gone, the idea means more to me than it did before. My 17-year-old son has decided that he wants to fly too, so perhaps I will get this done in the future.
What’s your favorite indoor/outdoor activity?
Indoor: Crafting. I love making something with my hands. Outdoor: Hiking. Getting out in nature and just admiring all that God has made. I have been truly blessed to travel both around the US and abroad and see new places and experience new things.